November 28, 2014

Mary Quant Afoot, 1967







I'm always looking to find the perfect 60s shoes, whether they'd be true vintage or reproductions. And I'm struggling. Todays trendy shoes just don't cut it. So imagine my delight when I read about Quant afoot. Or quant afoot, because it's spelled lowercase. quant afoot was a shoe line introduced by Mary Quant in 1967. It featured rubber ankle and knee length booties in a range of colors.


The ad reads:
"With quant afoot-boots with a difference in a sparkling first collection of shiny-bright boots by Mary Quant. In crystal clear plastic over colours that zoom into fashion's orbit, they're boots that shrug off wear and weather marks, come up shining. Five different styles, all with the uncluttered, unmistakable Quant touch, all in a choice of colours, all from sizes 3, 3 1/2, right up to 7. The shiny red plastic bag is free - and for the girl who likes thing neat and tidy, there's a quant afoot cotton shoe bag in five different colours for 5p - each. Just watch quant afoot boots start walking, all over town." 
Then a description of the 5 models.
1. Zip, 4 colours
2. ? Unreadable :(
3. Cuff, 3 colours
4. Chelsea, 4 colours
5. Daddy Long Legs, 4 colours
The Daddy Long Legs were special boots where you could zip off the leg part. Like so:





In the clip below Mary talks about the design and production process.






























































Originals can still be found online and will set you back about 200 pounds/250 euros/300 dollars. I've read that they're not very comfortable though, so best keep these on your chimney mantle. My search continues...

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