I never think of female 60s fashion being very blue jeans orientated. Jeans, and I mean 'blue' blue jeans, never seemed an in thing to wear. They were always colored. I cannot think of a subsequent decade where jeans played such a small role in fashion.
Check out these jeans ads by Wrangler. They sure did try by throwing in a few blue jeans, but I'm guessing the colored jeans were more popular.
The style of jean stayed the same the entire decade; high waisted ankle grazers with a regular fit.
These are smooth fitting Wrangler jeans that stay smooth, without touching an iron. That's because this Avondale fabric of 50% Vycron polyester/50% cotton has a wremarkable, new durable press finish. Wranglok. So these jeans are wready to wear wright out of the dryer. And you look as though you're right out of a fashion magazine. Jeans in girls' sizes 7-14, about $4; misses' sizes 6-18, about $5. Knee pants in girls' sizes 7-14, about $3.50. Misses' sizes 6-18, about $4. All in denim blue, faded blue, wheat, white. For stores, write Wrangler, 1407 Bway., N.Y. Beaunit Fibers, Division of Beaunit Corp., 261 Madison Ave., New York 10016.
So these jeans are made of 50% cotton and 50% Vycron polyester. Not like the jeans we know today, which are made of 90%+ cotton (actual jeans fabric) en some elastan.
For the look that's wright, the fit that's wright-look for the silent "W" on lady Wrangler sportswear. Left: Tapered pants about $9. Center: A-line plaide jumper about $10. Right: A-Line skirt about $8. All three of 100% wool in heathery shades of lavender, burgundy, green, blue. Wremarkable tops from left to wright. Print of 50% rayon/50% cotton in gold, blue, green, pink. Cotton broadcloth with tucked front in green, blue, gold, burgundy. Print of 50% rayon/50% cotton in gold, red, green, blue. Each about $4. Available in all popular sizes. Lady Wrangler, 1409 Broadway, New York 10018.
Click
here to read more about these groovy people doing a groovy dance. Really, you want to. They're dancing to the
Wrangler shake!
Three cheers for Wrangler. (Wremember - the "W" is silent!) What's "in" is the silent "W" on the back pocket on every wreal pair of Wrangler jeans! Girls who go for wright fit, wrugged wear and wradiant colors choose Wrangler every time. Wremarkable Avondale denims in sailing blue, orange glow and turf green. Who could wresist? Sizes 5/6 to 18, about $4.
The silent "W" says it's Wrangler! Wremarkable Wrangler jeans that fit wright and wresist the wravages of wear! Teamed with wreal Wrangler blouses in flowering miniprints. Who could wresist? The jeans, of Avondale's all-cotton High-Ridge twill, in Blue, Green , Rust, Brown. Sizes 5/6-18, about $5. The blouses in sizes 28-38, about $4.
Wrough and wready Wrangler jeans made of 50% Vycron polyester/50% cotton denim are made to fit a girl wright. And have the remarkable permanent press finish that means no ironing - ever. They come in long jeans, about $5 and in knee pants, about $4. Both come in bronze, white, light blue, faden, navy or wheat. Sizes 5/6 to 18. To top them, the man tailored button down cotton shirt, red, yellow, orange or natural, about $4. Wrangler's cotton chambray western shirt, red, natural, pink, olive or blue, about $4; or the long sleeve western shirt in cotton floral print, red/navy, red/white, yellow/navy, about $5. Shirts in sizes 28 to 38. Wrangler, 1407 Broadway New York, N.Y. 10018.
Keds were the way to go!
Over in La Douce France, they wore them with loafers. Can you believe how masculine the girl with the blue shirt looks? While American girls were still wearing their ribbons and bows?
Some obligatory flowery numbers. This is the first Wrangler ad I saw, and I spent ages looking for the 'W'. Is it in the way they positioned their legs? Their fingers? Really, ages.
The first 'all blue' ad I've seen, with a country undertone.
Stars and plaids forever great! Especially when they're made with Avondale fabrics.
'Going zany over zero!' 'Youngsters' always makes me think of
Ed Sullivan announcing Beatles in 1964... Plus, I think the "silent W" puns got a bit much, to a point where it feels like a school assignment you had in 3rd grade... Don Draper would not approve. Definitely not cool to wear Wranglers in 1969.
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